owns the tech blog TechCrunch –maybe one of the only things they ever did right besides sending out free CDs to every home in America in the 90’s (if that was even right…).
Whatever happened to the AOL browser and “You’ve got mail”?

If AOL were personified, it might look like this.

If AOL were personified, it might look like this.


I’ll tell you what happened.

AOL was originally an on-demand video game service, and found its way into bringing non-technical people the internet. Once they were purchased by Time Warner in 2001, their stock plummeted (from $225 billion to $20 billion) and their subscriber base shriveled up like burnt bacon.

Why?

Because AOL’s sole purpose from Day Ziltch has been to attract users to generate revenue… not necessarily to solve a problem, based on their corporate behavioral trends:
AOL began as a short-lived venture called Control Video Corporation (or CVC)
Steve Case (former AOL CEO & Chair) was hired as a marketing consultant for Control Video (future AOL) on the recommendation of his brother, investment banker Dan Case.
Control Video was reorganized as Quantum Computer Services(future AOL), and in transition, the company laid off 90 of their 100 employees (downsizing can increase revenue, right?)
After the company parted ways with Apple in October 1989, Quantum changed the service’s name to America Online.
AOL was originally about internet gaming.
Then, they got into education.
They had a lot of complains because they couldn’t sustain growth and had alot off issues.
Dial-up came.
They “merged” with Time Warner, a company that was a 1989 merger itself of Warner Communications and Time, which was really like an acquisition by Time, Inc of Warner, which owns and knows a lot about making a Fortune.
AOL gets spit out by Time Warner.
AOL buys Tech Crunch in September of 2010, and says, “We’re still cool… Tech Crunch is cool.”
AOL gets billboards in Silicon Valley to recruit engineers and managers.

AOL Billboard for recruiting future employees in the valley?

AOL Billboard for recruiting future employees in the Valley?


AOL closes out 2010 by disabling the chat room from AIM instant messenger.
AOL ends up in this context.
AOL becomes a word, and one need only to say: “Hey, how was your day?”
“AOL’d” the asked person replies.
And everyone, unfortunately, knows what that means.

Advertisements