The true question here is: can Quora beat Google and Facebook?
One thing going for Quora: a lot of their employees are ex-Facebook engineers. Quora might not beat the big guys in the general Q&A industry (but they, more than likely, won’t have any problem surpassing Yahoo Answers). Though, let’s remember:
- Youtube was originally a video dating site.
- Groupon was for political activists.
Quora might not fail because of its esteemed leadership, but it might transition, or use their current service offering as a “wedge”, as mentioned today on TechCrunch..
Some of the possibilities writer Semil Shah saw were:
- Brand Management & Customer Service
- Social & Professional Networking (including Messaging)
- Endorsements, Reviews & Advice
- Content Verticals and Syndication
- Digital Media and News Discussion
- Expert Research and Analysis
There’s a need here, but Quora’s going to have to do more on the mobile side and do more to work with major retailers to get retailers’ customers to use a Quora-enabled app. If Quora goes this route, just hire Salesforce.com, and you’re ready.
LinkedIn and Yahoo are too deep into this space, but there’s still a chance if LinkedIn & Yahoo (who share some of the same former-present leadership- LinkedIn’s CEO is Jeff Weiner) don’t realize how to do what Quora could potentially do before Quora does it.
Facebook Questions will probably dominate this area… Twitter will also potentially roll out some features like this as their user-base expands (very maybe-ish but possible and lucrative for their advertisers and Twitter revenue).
Stay outa my space, Quora… that is all.
Merge with Wikipedia. Or discredit them as a reliable source if you (probably) can’t… but don’t shoot yourself in the foot in the process, Quora.
Twitter has this, but it’s not at its fullest potential or close to it. So, good luck.
Tough ride going against Nielson… but everything will be transitioning these days… If Quora can pull reliable data from places like Nielson (at a fee to them) and distribute those good answers amongst the masses, then Quora, do your thing.
What do you think?