• It served its intended purpose: It was a way for people to rate each other. It started as Facemash and was similar to a Hot or Not type site.
  • It was better than its popular alternative: MySpace with all of its popup ads and un/solicited porn.
  • It was exclusive, at first. First only for Harvard. Then only for the Ivies. Then only for college students… which made high school students very interested… and that’s what got it into the ears of the Baby Boomers… they were the parents of these poke-crazed kids.
  • It was not nor was it perceived to have been created by a large corporation… This facilitated user trust.The trust of which is being exploited today.
  • It didn’t ask you any money. Now, of course, there are Facebook gift cards being sold at the checkout lines of your local Target.
  • At a time when the internet was ugly and cluttered like the old AOL.com, Yahoo, and MySpace, Facebook wasn’t ugly and cluttered.
  • It was easy. Everyone could grasp what a poke was.
  • It helped get people laid.
  • It helped women show you the guy they met/dated last night
  • It made young girls look better when they puckered their lips, tilted their heads, held up a peace sign, and took a self-portait of themselves in a fitted hat from their camera phones
  • It was a great way to keep tabs on your ex.
  • It didn’t have ads.
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