• Make sure your advertisement’s message is in line with the first thing your customer sees
  • Don’t let your intuition be your guide. Question every assumption
  • Think like the customer
  • Satisfy the customer’s needs with your product experience
  • Make the customer’s product experience as seamless as possible
  • Monitor the customer’s habits with your product and create new versions that speak more to those habits
  • Don’t clutter your product
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